Ulta 24

May 20, 2023

We independently selected these products because we love them, and we think you might like them at these prices. E! has affiliate relationships, so we may get a commission if you purchase something through our links. Items are sold by the retailer, not E!. Prices are accurate as of publish time.

Beauty enthusiasts and bargain hunters, rejoice! There are some great deals at Ulta. The 21 Days of Beauty Sale is happening from March 12 through April 1, with different markdowns on their best-selling makeup, skincare, haircare, and more items every single day. Every day, you will have 24 hours to shop for different beauty products at half price. And, if you're a Diamond or Platinum member, your order will ship free (no shipping minimums!).

Today is the only day for Ulta shoppers to save 50% on select products from Too Faced, Peter Thomas Roth, Crepe Erase, Smashbox, Murad, Bobbi Brown, and Clinique. Keep reading to find out why these are must-buy products and to peek ahead at the upcoming steals so you can plan your shopping accordingly.

A mascara that's so amazing that it's better than sex?! Well, that's for you to decide, but the Too Faced Better Than Sex Mascara is a top-selling product with a loyal following. If you want fuller-looking lashes that are stretched, curled, and separated, this one is worth checking out. Many people consider this to be their holy grail mascara, thanks to its enduring formula and unique hourglass-shaped application brush. This one is great for both your upper and lower lashes.

This mascara has an incredibly devoted following with 14,600+ 5-star Ulta reviews from loyal shoppers.

If you want to get unbelievable volume and separated lashes, but you prefer a brown tint, this chocolate version of the Too Faced Better Than Sex Mascara is just what you need. This is a top-seller with 14,600+ 5-star Ulta reviews.

According to the brand, this quick-fix product temporarily reduces the appearance of fine lines and crow's feet in the eye area.

Shake the tube and apply a thin layer with your fingertips in upward strokes in the eye area and above the brow bone. Keep still for a couple minutes while it sets. Once the product is dry, you're good to go and you can apply makeup—including under-eye concealer.

Pro tip: do not use an oily cleanser or an eye cream before applying this product. Or wait until the eye cream is fully absorbed.

It's such a bummer when you can't find a sharpener for your eyeliner. This one has a built-in sharpener, ensuring a precise tip every time you use it. This formula is long-lasting, waterproof, and flake-free.

A fan of this product said, "I love this product. It lasts all day and goes on very easily. It has a built-in sharpener with the turn of a twist. The only drawback is not knowing when it will run out. Best to keep another one on hand which I do."

This was created specifically for the delicate skin on the neck. It's super lightweight and it absorbs quickly, never feeling greasy on the skin. The brand claims that this reduces the appearance of fine lines and wrinkles in addition to lifting and smoothing the skin.

"Works like a miracle," an Ulta shopper said, adding, "I have tried just about everything. My neck was not real bad, but I wanted to firm a little. This is the last product I will ever have to buy again."

A new fan of the product shared, "Just started using it a little less than a month ago and already I find that the lines in my neck are softening."

This cleanser features a blend of AHAs and BHAs to help gently exfoliate and polish away dullness.

One customer said, "I have normal/sensitive skin and this exfoliating cleanser as been a game changer in my routine. I'm using it about 2x per week and it leaves my skin soft and glowing. I have trouble with sebaceous filaments around my nose/chin and this has reduced their appearance by about 80%. My husband even noticed a difference, which means this stuff really works!"

A fan of the cleaner said, "I love this product. I use it every other day. It does a great job of smoothing and exfoliating, without being overly drying. I have combination skin and feel like this product has really improved the overall look and feel of my skin. I would definitely recommend and will keep purchasing this."

This top-selling perfume delivers a fresh, floral, citrus scent.

A fan of this fragrance said, "Smell of citrus yet summer. And it last long and ever so pleasant."

Another raved, "Absolutely favorite perfume!!! I love it's citrusy, clean, light, fresh smell. Get tons of compliments every time I wear it."

Get glossy hydration without any stickiness. Choose from 12 sheer, ultra-shiny shades that feel so comfortable on your lips.

A fan of this gloss said, "I have tried every gloss made and this is HANDS DOWN the best in every way! It's non-sticky, stays in place, no fruity or minty or irritating ingredients, has the perfect pop of color and wonderful shine. PLEASE bring back color Wild Card! - the most beautiful warm peach! BB needs more warm tones and Wild Card would help with warmer options."

Sunday, March 12

Monday, March 13

Tuesday, March 14

Wednesday, March 15

Thursday, March 16

Friday, March 17

Saturday, March 18

Sunday, March 19

Monday, March 20

Tuesday, March 21

Wednesday, March 22

Thursday, March 23

Friday, March 24

Saturday March 25

Sunday, March 26

Monday, March 27

Tuesday, March 28

Wednesday, March 29

Thursday, March 30

Friday, March 31

Saturday, April 1

Looking for more great beauty picks? You'll love these hacks from Real Housewives of Potomac star Gizelle Bryant.

—Originally published March 23, 2023 at 10:00 PM PT.